Meet The Makers 🎀
The Brands Behind Your Favorites
Every Brand On Our Shelves Earned Its Spot. These Are The Small Brands We Champion — Their Stories, In Full.
Hidden Gems · Full Stories
Lulu's HolisticsBlack-Owned, Mother-Daughter, And Handmade For Real Skin. It Started With A Mom Mixing In Her Kitchen — Then One Instagram Post Changed Everything.Read Their Story →EpiLynxGluten-Free, Hypoallergenic Beauty By Dr. Liia Ramachandra. A Pharmacist With Psoriasis And Gluten Sensitivity Who Couldn't Find Truly Clean Makeup — So She Made Her Own. Free From Gluten And 14 Common Allergens.Read Their Story →Pretty Farm GirlJen's Farm-To-Skin Story, Straight From A Florida Farm. Goat Milk Skincare Made With Love For Troubled Skin.Read Their Story →UpCircleSustainable Skincare From Upcycled Coffee Grounds. Anna And Will Brightman Turned A Coffee Shop Idea Into A Circular Beauty Brand.Read Their Story →Circe Boutique40+ Ritual Oils, Body Oils, And Sprays For Manifestation, Protection, And Self-Love. Small-Batch Magic Blended With Intention.Read Their Story →Poofy Organics65+ Clean Products, Verified Authentic. Kristina Gagliardi-Wilson's USDA-Certified Organic Line — Velvet Lane's Largest Stocked Vendor.Read Their Story →MaréeProducts Inspired By The Sea. Clean, Minimal, And Effortlessly Chic.Read Their Story →Bubbly BotanicalsHandmade Tallow Soaps, Soap-Infused Sponges, And Body Butters. Small-Batch, Artisan, And Full Of Love.Read Their Story →Ash + Stone SkincareFew Ingredients, Nothing To Hide. Ashton Sargent's Plant-Based Line, Edited Down To What Skin Actually Needs.Read Their Story →taïla SkincareAyurvedic Luxury From New York City. Whole-Plant Formulations And PRANA, The Face Oil That Started The Legend.Read Their Story →Duma MbiliSmall-Batch, Seasonal, Gone When It's Gone. Shamim Kiriswa Nabours' Heritage Botanicals, Made Honestly Scarce.Read Their Story →My Cluck HutCold-Process Soap With A Sense Of Humor. 4.91-Star Bars, The 'Poo Bar, And Zero Compromises.Read Their Story →Sugar + SpruceAshland, Virginia's Bath Treat Apothecary. Whipped Scrubs, Personality-Packed Bath Bombs, 4,000+ Reviews.Read Their Story →Adiva NaturalsRichmond Roots Since 2002. Nadira Chase Built It From Her Own Psoriasis Journey — And 1,200 Reviews Followed.Read Their Story →The Oil BarBody Care With Island Soul. A Shea Moisture Alum's Scent-Driven Butters, Oils, And Body Smoothies.Read Their Story →Timeless OrganicsSmall-Batch New Jersey, Water-Free And Leaping Bunny Certified. Concentrated Formulas, Neighbor Prices.Read Their Story →8 Days BotanicalsGrown On A Sonoma County Farm. Love, Joy, And Serenity — Botanicals They Grow Themselves.Read Their Story →Oshun OrganicsKarrye Flowers' Vegan, Dye-Free Formulations From Lynchburg, Virginia. A Sensitive-Skin Favorite Since 2015.Read Their Story →Radical ImpressionsWellness Born From Refusing To Give Up. The Magnesium Lotion With A 4.86-Star Reputation.Read Their Story →PurelyTallowTwo Ingredients, Zero Apologies. Family-Owned, Grass-Fed Tallow And Emu Oil, Handcrafted In Small Batches.Read Their Story →AMVitalTurmeric And Kojic Acid Brightening — Soaps, Serums, And Face Oils In Small, Focused Batches.Read Their Story →Auric BlendsRoll-On Perfume Oils Since The Nineties. Egyptian Goddess Is The Cult Signature.Read Their Story →Logos CandlesRitual Candles Poured With Intention — Home Of The Hekate Oil Candle.Read Their Story →Clean + KindActives-First Body Care. The Retinol Body Lotion Is The Hero.Read Their Story →CN1 FragranceModern Fragrance Oils Made To Layer Into A Signature.Read Their Story →Botika SkincareMonica Miramontes' Plant-Powered Hair Care — Scalp Health First.Read Their Story →HotanaBuilt On Batana Oil, The Honduran Hair Restoration Legend.Read Their Story →SLEEK'ESalon-Style Repair For Home — The Silk'e Serum Is The Standout.Read Their Story →UndefinedSun Care That Wears Like Skincare — The R&R Sun Serum.Read Their Story →
Meet The Name Brands →Shopping A Name You Already Know? Their Stories Live Here.