UpCircle

🎀 Meet The Makers: UpCircle 🎀

Shelf: Hidden Gems | The Brand Turning "Waste" Into Skincare

It Started With A Question At A Coffee Shop.

Will Brightman Asked His Local London Café What They Did With Their Used Coffee Grounds At The End Of The Day. The Answer Shocked Him: They Produced So Much Waste Coffee That They Had To Pay To Have It Hauled Off To Landfill.

His Sister Anna — A Former Supermarket Manager Who'd Wanted To Be A Makeup Artist Since Her Teens — Knew Coffee Was Packed With Skincare Benefits. Lightbulb Moment: Why Not Turn That "Waste" Into Skincare?

They Began By Collecting Grounds From A Single Coffee Shop. Today, UpCircle Collects From Hundreds Of Cafés Across London And Has Rescued Over 250 Tonnes Of Coffee From Landfill — Plus Byproducts From The Argan, Tea, Juice, Date, Olive, And Wood Industries. Every Product Is Built Around A Repurposed Hero Ingredient. No Other Beauty Brand Is Doing It At This Scale. They Call It The By-Product Beauty Movement, And They're Pioneering It.

Natural, Organic, Vegan, Cruelty-Free, Palm Oil-Free, Handmade In The UK, Housed In Recyclable Packaging. And Here's The Part We Love Most: Proof That Sustainability And Genuinely Great Skincare Aren't A Trade-Off. They're The Same Thing.